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Charles Bycroft & CoCharles Bycroft & Co
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Established in 1981, Charles Bycroft & Co had established a strong reputation in residential property sales in East Anglia by 2007 and expanding its services into new areas.
The expansion of the company’s services to incorporate Commercial property led it to commission Virtual Viewing to undertake a complete website re-development in 2006, incorporating a content-managed Commercial Property section (with facilities for upload of property details to RightMove) and details of commercial services within the context of a total visual re-design.

Virtual Viewing worked closely with the company - and with the technical team at the RightMove website - to develop a solution that incorporates:
  • a template-based approach supports consistency of presentation
  • complete maintenance facilities via our OSCAR system that allows the company to maintain a range of pages that provide information about its three main areas of service – Residential, Lettings and Commercial
  • streamlined administration screens for the real-time updating details of all residential sales and lettings and commercial properties, including accompanying photographs
  • separate registration facilities for both Residential and Commercial Property mailing lists, with facilities for the user to enter property criteria to indicate their potential interest (eg location, size, price range)
  • inclusion of ‘Request Information’ links for each listed property – both Residential and Commercial – enabling the web site user to request property details immediately, and triggering a pre-addressed email to Bycroft with the unique property reference number including automatically in the subject
  • an online Valuation Request Form for residential properties to promote the company’s Surveys/Valuation service.
“Working to a fixed budget, Virtual Viewing was able to completely redesign our website to bring the full, new range of our property services online. The new website not only conveys a fuller picture of our services, but also enables us to maintain almost every aspect of the site ourselves."
Daniel Bycroft, Managing Director, Charles Bycroft & Co
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