The complete website redevelopment delivered a wide range of features and benefits:
- a Flash introduction that’s set the tone and brand positioning of the site
- a high impact, elegant design that highlights the prestige and luxury brands that the company showcases
- a Latest Stock section that is automatically updated as Lumbers maintain the site using Virtual Viewing’s ERIC e-commerce system)
- online selling with secure payment processing, to support sale of antique jewellery, pre-owned watches and clearance items.
- Integration of Lumbers e-newsletter into the site and its content management system (Virtual Viewing’s OSCAR solution), continuing the new branding of the new web site design and compiling its contents automatically by linking to OSCAR
- an administrable news ticker, incorporated into the home page design
- online voting to pick goals or players of the month for local teams sponsored by Lumbers - Leicester Tigers (rugby), Leicester City FC (football), and Leicestershire CCC (cricket) – with voting results and presentations online.
A visually compelling site that substantial advanced Lumbers online presence, on the morning of its launch their Managing Director, Dominic Gomersall was moved to comment: “I think the website is excellent and a tribute to your hard endeavours!” |