Virtual Viewing – copywriting for web development
Providing high quality content is critical to a successful website. While design can optimise presentation, your (new and potential) customers ultimately come to your site to learn - about your business and its services. Without thoughtful copywriting, your site may do a disservice both to them and to your company. And copywriting can help your search engine rankings too.
Website readers behave differently to brochure readers: they tend to skim-read, spend less time per page, and expect to find quick answers to their questions. Writing for the web therefore presents many challenges – brevity, clarity and straightforwardness among them – that can be counter-intuitive for writers (and companies) more used to putting their messages across in traditional media.
Virtual Viewing can help you through the copywriting process by providing page templates that guide you towards the right approach – while also encouraging you to structure copy to help your site’s search engine visibility.
Where more of a helping hand is needed, we can also provide a complete copywriting service. If you brief us on the content that you require, and provide any background information that may be required, our team can develop your site copy for you, ready for you to approve. |